Screen LibraryThe irrational consumer : applying behavioural economics to your business strategy /
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| Main Authors: | |
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| Published: |
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| Literature type: | Book |
| Language: | English |
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| Carrier Form: | viii, 141 p. ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781472413444 (hardback : alk. paper) : 147241344X (hardback : alk. paper) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/T814 |