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Value-Oriented Media Management : Decision Making Between Profit and Responsibility /

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers decisions. It discusses how economic as well as societal val...

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Bibliographic Details
Corporate Authors: SpringerLink (Online service)
Group Author: Altmeppen, Klaus-Dieter (Editor); Hollifield, C, Ann (Editor); van Loon, Joost (Editor)
Published: Springer International Publishing : Imprint: Springer,
Publisher Address: Cham :
Publication Dates: 2017.
Literature type: eBook
Language: English
Series: Media Business and Innovation
Subjects:
Business.
Industrial management.
Business ethics.
Ethics.
Mass media.
Communication.
Social sciences in mass media.
Sociology.
Business and Management.
Media Management.
Communication studies.
Media Research.
Media Sociology.
Online Access: http://dx.doi.org/10.1007/978-3-319-51008-8
Summary: In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. .
Carrier Form: 1 online resource (VIII, 240 pages) : illustrations.
ISBN: 9783319510088
Index Number: HD28
CLC: C93
Contents: Theories, Concepts and Findings in Value-Oriented Media Management -- Cultures and Organizations: Structures, Actions and Values in Media Companies -- Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation -- Trust, Branding, Digitalization: Value Drivers.

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