Screen LibraryE-business managerial aspects, solutions and case studies /
Provides a discussion of the managerial aspects, solutions and case studies related to e-business, disseminating current achievements and practical solutions and applications.
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| Corporate Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | 2011. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-463-9 |
| Summary: |
Provides a discussion of the managerial aspects, solutions and case studies related to e-business, disseminating current achievements and practical solutions and applications. |
| Carrier Form: | PDFs ([288] pages) : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781609604653 (ebook) |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HD2341 |
| CLC: | F713.36 |
| Contents: |
1. SMEs and e-business / M ario Ferreira -- 2. Strategic e-business/IT alignment for SME competitiveness / Eduardo Escofet, Mar ia Rodr iguez-F ortiz, Jos e Garrido -- 3. SME managers' required entrepreneurship and business competences / George Velegrak 11. E-sourcing electronic platforms in real business / Lu is Sampaio, Jos e Figueiredo -- 12. Search engine marketing in small and medium companies / Tom Alby, Burkhardt Funk -- 13. Information and technology management (ITM) / Marjorie Bieh ... et al. |