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创新战略 = Innovation strategy

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Bibliographic Details
Main Authors: 冯志强 (1962-) (著)
Published: 中国市场出版社
Publisher Address: 北京
Publication Dates: 2009
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 184页: ; 24cm
ISBN: 978-7-5092-0582-2
Index Number: F270
CLC: F270
Call Number: F270/3141-8
Contents: 本书分八章,内容包括:战略管理导论、外部环境分析、内部环境分析、战略目标的设定、公司战略、竞争战略、网络营销战略等。