Screen Library旅游业市场营销
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| Main Authors: | ; |
|---|---|
| Group Author: | ; |
| Published: |
电子工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
旅游服务管理精选精译 |
| Subjects: | |
| Carrier Form: | 268页: ; 23cm |
| ISBN: | 7-5053-9844-X |
| Index Number: | F590 |
| CLC: | F590.8 |
| Call Number: | F590.8/2143 |
| Contents: | 本书介绍了在复杂的旅游市场环境下进行产品或服务营销与销售的基础知识和技能，以及旅游行业最新的趋势和营销工具。 |
| Note: | 书名原文：Sales and Marketing in the Tourism Industry |