Cult of analytics:driving online marketing strategies using Web analytics

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Bibliographic Details
Main Authors: Jackson Steve
Published: Butterworth-Heinemann,
Publisher Address: Oxford
Publication Dates: 2009.
Literature type: Book
Language: English
Series: Emarketing essentials
Subjects:
Carrier Form: xviii, 265 p.: ill. ; 25 cm.
ISBN: 9781856176118 (hbk.)
1856176118 (hbk.)
Index Number: F713
CLC: F713.36
Call Number: F713.36/J142
Contents: Includes index.