Strategic marketing for high technology products : an integrated approach /
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Main Authors: | |
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Published: |
Routledge, Taylor & Francis Group,
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Publisher Address: | London : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Series: |
Routledge Studies in Innovation, Organizations and Technology
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Subjects: | |
Carrier Form: | xi, 194 pages : illustrations ; 25 cm. |
Bibliography: | Includes bibliographical references (pages [175]-190) and index. |
ISBN: |
9781138559288 (hardback) : 1138559288 (hardback) |
Index Number: | HC79 |
CLC: |
F49 F276.44 |
Call Number: | F276.44/F761 |