Strategic marketing for high technology products : an integrated approach /

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Bibliographic Details
Main Authors: Fotiadis, Thomas
Published: Routledge, Taylor & Francis Group,
Publisher Address: London :
Publication Dates: 2018.
Literature type: Book
Language: English
Series: Routledge Studies in Innovation, Organizations and Technology
Subjects:
Carrier Form: xi, 194 pages : illustrations ; 25 cm.
Bibliography: Includes bibliographical references (pages [175]-190) and index.
ISBN: 9781138559288 (hardback) :
1138559288 (hardback)
Index Number: HC79
CLC: F49
F276.44
Call Number: F276.44/F761