LeBron, Inc. : the making of a billion-dollar athlete /
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their...
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Main Authors: | |
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Published: |
Grand Central Publishing,
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Publisher Address: | New York : |
Publication Dates: | 2019. |
Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice. LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days. |
Item Description: |
Includes index. Exchange. |
Carrier Form: | viii, 246 pages, 8 unnumbered pages of plates : color illustrations ; 24 cm |
ISBN: |
9781538730874 1538730871 |
Index Number: | GV884 |
CLC: | K837.125.47 |
Call Number: | K837.125.47/J279W |
Contents: | The power of saying no -- The bag man -- The deal of a lifetime -- Four horses -- Failing up -- Cameraman -- The dealmaker -- Summer camp for billionaires -- Taking my talents -- Mogul -- I promise -- L.A. -- Epilogue. |