Screen LibraryThe medium and the message：television advertising and American elections
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| Group Author: | ; |
|---|---|
| Published: |
Recording for the Blind & Dyslexic,
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| Publisher Address: | Princeton, N.J. |
| Publication Dates: | 2004. |
| Literature type: | Audio Book |
| Language: | English |
| Series: |
Real politics in America |
| Subjects: | |
| Carrier Form: | 1 sound disc: digital, mono. ; 4 3/4 in. |
| ISBN: | 0131777742 |
| Index Number: | D771 |
| CLC: |
D771.2-05 G229.712-05 |
| Call Number: | D771.2-05/M491 |
| Contents: |
Originally published: Upper Saddle River, New Jersey : Pearson/Prentice Hall, c2004. Distribution is restricted to RFB & D members who have a documented print disability such as a visual impairment, learning disability or other physical disability. Includes bibliographical references. Campaign advertising strategies in the 2000 presidential nominations, the case of Al, George, Bill, and John / T.N. Ridout -- What did they see and when did they see it?, measuring the volume, tone, and targeting of television advertising in the 2000 presidential election / K.M. Goldstein -- Television advertising in the 2000 congressional elections / Paul. S. Herrnson -- Electoral impact of "issue advocacy" in 1998 and 2000 house races / J.S. Krasno -- Impact of issue advocacy and party soft money electioneering / D.B. Magleby -- View from the air, television advertising in Virginia's 2000 The chapters in [this book] were originally presented at a conference in April 2001. The conference was attended by political scientists, journalists, consultants, and lawyers. This combination of campaign experts, who too often sit at separate intellectual and practical tables, was able to listen to and learn from each other in important ways. [The] goal with this book is to building the synergies at the conference, to communicate serious social science research on important policy issues to a wide variety of audiences, and to create a dialogue among scholars, journalists, and political pro |