Personal selling:achieving customer satisfaction and loyalty

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Bibliographic Details
Main Authors: Anderson Rolph E
Group Author: Dubinsky Alan J
Published: Houghton Mifflin,
Publisher Address: Boston
Publication Dates: c2004.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxii, 504 p.: ill. ; 27 cm.
ISBN: 0618260455
9780618260454
Index Number: F713
CLC: F713.3
Call Number: F713.3/A549
Contents: Includes bibliographical references (p. 469-477) and indexes.