Design and marketing of new products

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Bibliographic Details
Main Authors: Urban Glen L
Group Author: Hauser John R
Published: Prentice Hall,
Publisher Address: Englewood Cliffs, N.J.
Publication Dates: c1993.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Carrier Form: xxvii, 701 p.: ill. ; 24 cm.
ISBN: 0132015676
Index Number: F273
CLC: F273.2
Call Number: F273.2/U724/2nd.ed.
Contents: Includes bibliographical references (p. 667-692) and index.