Screen LibraryBusiness marketing
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
NTC/Contemporary Pub. Group,
|
| Publisher Address: | Lincolnwood, Ill. |
| Publication Dates: | c2001. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xix, 425 p.: ill. (some col.) ; 27 cm. |
| ISBN: | 0844215384 |
| Index Number: | F405 |
| CLC: | F405 |
| Call Number: | F405/B613/2nd.ed. |
| Contents: |
Rev. ed. of: Business marketing management. c1998. Includes bibliographical references and index. Pt. 1. The business marketing environment. Ch. 1. Introduction to the business marketing environment ; Ch. 2. The organizational buying process ; Ch. 3. Marketing research and information systems ; Ch. 4. Market segmentation, positioning, and demand projection -- Pt. 2. Making and moving business goods and services. Ch. 5. New product development, management, and strategy ; Ch. 6. Price planning and strategy ; Ch. 7. Business marketing channel participants ; Ch. 8. Physical distribution management and strategy -- Pt. 3. Promoting and selling business goods and services. Ch. 9. Professional s |