Screen LibraryThe role of franchising on industry evolution : assessing the emergence of franchising and its impact on structural change /
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revol...
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| Main Authors: | |
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| Published: |
Palgrave Macmillan,
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| Publisher Address: | Cham, Switzerland : |
| Publication Dates: | [2017] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally t |
| Carrier Form: | xiv, 224 pages ; 22 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9783319490632 331949063X |
| Index Number: | HF5429 |
| CLC: | F713.3 |
| Call Number: | F713.3/B415 |
| Contents: | Franchising: an overview -- International context -- The emergence of franchising -- The impact of franchising on industry evolution -- Case study of the Irish fast food/QSR industry -- Case study of the Irish real estate industry -- Franchising - from industry fragmentation to consolidation -- Conclusion. |