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Business solutions for the global poor：creating social and economic value

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Bibliographic Details
Corporate Authors: Conference on Global Poverty: Business Solutions and Approaches (2005 Harvard University
Group Author: Rangan V. Kasturi
Published: Jossey-Bass,
Publisher Address: San Francisco
Publication Dates: c2007.
Literature type: Book
Language: English
Series: The Jossey-Bass business & management series
Subjects:
Social responsibility of business
Poor
International business enterprises > Moral and ethical aspects
Social responsibility of business > Developing countries
Poor > Developing countries
International business enterprises > Moral and ethical aspects > Developing countries
Carrier Form: xviii, 433 p.: ill. ; 25 cm.
ISBN: 9780787982164 (alk. paper)
0787982164 (alk. paper)
Index Number: F27
CLC: F27-05
F113.9-532
B82-053
Call Number: F113.9-532/C748/2005
Contents: Papers presented at A Conference on Global Poverty: Business Solutions and Approaches held at Harvard University, on Dec. 1-3, 2005.
Includes bibliographical references (p. 403-415) and index.
Introduction -- PT. 1. JUST WHO ARE THE POOR? -- 1. Microcredit, segmentation, and poverty alleviation strategy for women : who are the customers? / Fauzia Erfan Ahmed -- 2. Understanding consumers and retailers at the base of the pyramid in Latin America / Guillermo D'Andrea, Gustavo Herrero -- 3. Marketing programs to reach India's underserved / Kunal Sinha ... [et al.] -- PT. 2. MEETING THE BASIC NEEDS OF THE POOR -- 4. Brcko and the Arizona market / Bruce R. Scott -- 5. Health services for the poor in developing countries : private vs. public vs. private and public / David E. Bloom, Taru

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