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Marketing the populist politician The demotic democrat /

Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitati...

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Bibliographic Details
Main Authors: Busby, Robert.
Published:
Literature type: Electronic Software eBook
Language: English
Subjects:
Communication in politics > Great Britain.
Marketing > Political aspects > United States.
Marketing > Political aspects > Great Britain.
Communication in politics > United States.
Political science & theory.
Elections & referenda.
Public relations.
Comparative politics.
Political leaders & leadership.
Politics and Government.
Online Access: http://www.palgraveconnect.com/doifinder/10.1057/9780230244283
Summary: Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.
Item Description: Electronic book text.
Epublication based on: 9780230522275, 2009.
Carrier Form: 248 p.
ISBN: 9780230522275
9780230244283 :
0230244289 :
CLC: D0
Contents: Introduction Leadership and Ordinariness Cloth Coats and Camelot Thatcher and Major: Marketing a Conservative Identity Confronting an Elite Identity New Labour and Tony Blair Bush, NASCAR Dads and Wal-Mart Moms Cameron and Brown Conclusion.

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