盲视效应:找出左右大脑消费行为的关键,破解行销手法,与品牌平起平坐
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Main Authors: | ; |
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Group Author: | |
Published: |
日月文化出版股份有限公司
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Publisher Address: | 台北 |
Publication Dates: | 2021 |
Literature type: | Book |
Language: | Chinese |
Series: |
方向 ; 74 |
Carrier Form: | 441页: 图 ; 21cm |
ISBN: | 978-986-0795-15-8 |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/1249-4 |
Contents: | 英文题名:Blindsight: the (mostly) hidden ways marketing reshapes our brains |