盲视效应:找出左右大脑消费行为的关键,破解行销手法,与品牌平起平坐

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Bibliographic Details
Main Authors: (美) 强森 Johnson, Matt (著); (美) 古曼 Ghuman, Price (著)
Group Author: 洪慧芳 (译)
Published: 日月文化出版股份有限公司
Publisher Address: 台北
Publication Dates: 2021
Literature type: Book
Language: Chinese
Series: 方向 ; 74
Carrier Form: 441页: 图 ; 21cm
ISBN: 978-986-0795-15-8
Index Number: F713
CLC: F713.55
Call Number: F713.55/1249-4
Contents: 英文题名:Blindsight: the (mostly) hidden ways marketing reshapes our brains