Screen Library定价圣经
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| Main Authors: | ; ; ; |
|---|---|
| Group Author: | |
| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 329页: ; 24cm |
| ISBN: | 7-5086-0205-6 |
| Index Number: | F274 |
| CLC: | F274 |
| Call Number: | F274/2281 |
| Contents: | 本书详述了企业定价的基本概念、提示了成本、价格和利润之间的微妙关系，并进一步介绍了差别定价、竞争和策略定价、国际定价、非线性定价、产品线定价等各种营销活动和产品的定价方法。 |
| Note: | 书名原文:Power Pricing:How Managing Price Transforms the Bottom Line |