奥林匹克大逆转 = Olymipic turnaround
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 16,281页: 照片 ; 25cm |
ISBN: | 978-7-5086-1133-4 |
Index Number: | G811 |
CLC: | G811.219 |
Call Number: | G811.219/2263 |
Contents: | 本书共分十三章阐述了体育商业营销的奥秘,内容包括:五环边的席位、蝎子之争、震惊和敬畏、鞋匠的眼光、超越一个品牌、打击侵权者、完美东道主行动、IT之缘、逃离深渊等。 |