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奥林匹克大逆转 = Olymipic turnaround

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Bibliographic Details
Main Authors: 英 佩恩 Payne, Michael (著)
Group Author: 郭先春 (译)
Published: 中信出版社
Publisher Address: 北京
Publication Dates: 2008
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 16,281页: 照片 ; 25cm
ISBN: 978-7-5086-1133-4
Index Number: G811
CLC: G811.219
Call Number: G811.219/2263
Contents: 本书共分十三章阐述了体育商业营销的奥秘,内容包括:五环边的席位、蝎子之争、震惊和敬畏、鞋匠的眼光、超越一个品牌、打击侵权者、完美东道主行动、IT之缘、逃离深渊等。