Screen LibraryThe social impact of advertising : confessions of an (ex-)advertising man /
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| Main Authors: | |
|---|---|
| Published: |
Rowman & Littlefield,
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| Publisher Address: | Lanham, MD : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xiii, 293 pages : illustrations ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781538101148 1538101149 9781538101131 1538101130 |
| Index Number: | HF5813 |
| CLC: | F713.8-05 |
| Call Number: | F713.8-05/K299 |
| Contents: | Acknowledgments -- Introduction: an insider's critical approach to advertising -- Promoting heaven on earth : a brief history of advertising in the United States -- So much energy for so little attention : creating images for brands -- Always keep 'em happy : how advertising shapes the content of the media -- The message beneath the message : advertising and ideology -- Buying into identity (Part 1) : representations of gender and sexual orientation in advertising -- Buying into identity (Part 2) : representations of race and ethnicity in advertising -- Building brand loyalty from the womb : advertising to children -- Sponsoring exploitation and environmental destruction : advertising and externalities -- Conclusion: evaluating advertising on your own terms -- Index. |