Screen LibraryHooked : how to build habit-forming products /
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Portfolio Penguin,
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| Publisher Address: | London : |
| Publication Dates: | 2014. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors. |
| Carrier Form: | 242 pages : illustrations ; 21 cm |
| Bibliography: | Includes bibliographical references (pages 225-242). |
| ISBN: |
9780241184837 0241184835 |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/E971 |
| Contents: | The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study: the Bible app -- Habit testing and where to look for habit-forming opportunities. |