Screen LibraryHumanistic marketing
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the fa...
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| Group Author: | ; |
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| Published: |
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| Literature type: | Electronic Software eBook |
| Language: | English |
| Series: |
Humanism in business series
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| Subjects: | |
| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137353290 |
| Summary: |
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. |
| Item Description: |
Electronic book text. Epublication based on: 9781137353283. |
| Carrier Form: | 304 p. : 6 figures, 1 line drawings, 5. |
| ISBN: |
9781137353290 : 1137353295 : |
| CLC: | F713.5 |
| Contents: | What's wrong with Marketing in theory and in practice? 1. Where Marketing Causes Trouble 2. Re-affirming the prevailing order? 3. What is Critical Marketing Studies?: Reading Macro, Social and Critical Marketing Studies 4. Rehumanizing Marketing (and Consumer Behavior) 5. Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing 6. Marketing for Mortality? The Scottish Case and the Humankind Index 7. Criminal Marketing: An Inhuman Side of Business 8. Can Society Nurture Humanistic Marketing? 9. How is Humanistic Marketing Possible? Marketing as a force for good 10. Fusing Back the Human, Radically 11. Translating Anthropological Consumption Theories into Humanistic Marketing Practices 12. Well-Being Marketing as Humanistic Marketing 13. Constructive Engagement, Macromarketing & Humanistic Marketing 14. Wisdom as Excellence in Commitment to Humanistic Marketing Practice 15. Power to the People: An Essay on Branding and Global Democracy 16. Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies 17. Sustainable Marketing through The Natural Step 18. Social Networks and Marketing Happiness?: The Potential Role of Marketing in an Electronic World 19. Social Business: Everybody's Business Closing Commentary. Towards Humanistic Marketing? |