Screen LibrarySelling the five rings：the International Olympic Committee and the rise of Olympic commercialism
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
The University of Utah Press,
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| Publisher Address: | Salt Lake City |
| Publication Dates: | c2002. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 384 p.: ill. ; 24 cm. |
| ISBN: | 0874807131 (hard : alk. paper) |
| Index Number: | G80 |
| CLC: |
G80-05 G811.21-05 |
| Call Number: | G811.21-05/B261 |
| Contents: |
Includes bibliographical references (p. 289-368) and index. An epilogue as prologue : Sydney 2000, "the greatest games ever" -- The evolution of Olympic commercialism. Establishing a prospective gold mine : the early years. Avery Brundage and the Great Bread War : an Olympian precedent. Showdown in Melbourne, 1956 : evolution of the Olympic television rights concept. Conflict in the Olympic Movement : Avery Brundage, television money, and the Rome formula in the 1960s. Television and the 1970s : Munich and Montreal. Confrontations galore : Lake Placid, Moscow, and the 1980 Olympic festivals -- The IOC becomes a corporate entity. Protecting and exploiting the Olympic mystique : the emergence of TOP. Monique Berlioux's zenith : Sarajevo and Los Angeles television negotiations. The guard changes in Lausanne : Richard Pound, television negotiations, and the 1988 Olympic festivals. The IOC's new corporate face : the rise of meridian management. Turf war : the USOC, IOC, and Olympic television in the 1990s. Protecting American dollars : Mr. Samaranch goes to Washington. Reflections : commercial revenue, the Samaranch presidency, and challenges for Jacques Rogge. |