Screen LibraryRoutledge handbook of sports sponsorship：successful strategies
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Routledge,
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| Publisher Address: | London New York |
| Publication Dates: | 2007. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Item Description: | Sports et Sponsoring. |
| Carrier Form: | viii, 278 p.: ill. ; 26 cm. |
| ISBN: |
0415401100 (hbk.) 9780415401104 (hbk.) 0415401119 (pbk.) 9780415401111 (pbk.) 0203967828 (ebk.) 9780203967829 (ebk.) |
| Index Number: | G80 |
| CLC: | G80-05 |
| Call Number: | G80-05/F372-1 |
| Contents: |
Includes bibliographical references (p. 263-270) and index. Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volley experience.' |