广告目标与效果测定

Saved in:
Bibliographic Details
Main Authors: 美 杜卡 所罗门 ((美)所罗门·杜卡); 美 Duka Solomon
Group Author: 郭贞 (译)
Published: 内蒙古人民出版社
Publisher Address: 呼和浩特
Publication Dates: 2000
Literature type: Book
Language: Chinese
Series: 国际广告商务译丛
Subjects:
Carrier Form: 200页: ; 20cm
ISBN: 7-204-05281-1
Index Number: F713
CLC: F713.8
Call Number: F713.8/4922
Contents: 书名原文:Defining Advertising Goals For Measuring Advertising Results