广告目标与效果测定
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Main Authors: | ; |
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Group Author: | |
Published: |
内蒙古人民出版社
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Publisher Address: | 呼和浩特 |
Publication Dates: | 2000 |
Literature type: | Book |
Language: | Chinese |
Series: |
国际广告商务译丛 |
Subjects: | |
Carrier Form: | 200页: ; 20cm |
ISBN: | 7-204-05281-1 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/4922 |
Contents: | 书名原文:Defining Advertising Goals For Measuring Advertising Results |