Screen LibrarySense & respond : how successful organizations listen to customers and create new products continuously /
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| Main Authors: | |
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| Group Author: | |
| Published: |
Harvard Business Review Press,
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| Publisher Address: | Boston, Massachusetts : |
| Publication Dates: | 2017. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | viii, 253 pages ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781633691889 1633691888 |
| Index Number: | HD58 |
| CLC: | F272.3 |
| Call Number: | F272.3/G684 |
| Contents: | Introduction : A two-way conversation with the market -- Part I. The sense and respond model : Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Part II. A manager's guide to sense and respond : Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning -- Conclusion. |