Screen Library现代投资行为学 = Modern investment behavior
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| Main Authors: | |
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| Published: |
北京大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
市场心理与行为决策系列丛书 |
| Subjects: | |
| Carrier Form: | 382页: ; 23cm |
| ISBN: | 978-7-301-19257-3 |
| Index Number: | F830 |
| CLC: | F830.59 |
| Call Number: | F830.59/7283-3 |
| Contents: | 本书共十一章，内容包括：市场异象与投资行为、锚定效应与投资行为、心理账户与投资行为、沉没成本与投资行为、过度自信与投资行为等。 |