Analyzing the cultural diversity of consumers in the global marketplace /
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--
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Group Author: | ; ; ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2015] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"-- |
Carrier Form: | xxv, 403 pages : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781466682627 (hardcover : alk. paper) : 9781466682634 (ebook : alk. paper) |
Index Number: | HF5415 |
CLC: | F713.55 |
Call Number: | F713.55/A532 |