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Author: Beacham,Sally

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Analyzing the cultural diversity of consumers in the global marketplace /

"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--

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Bibliographic Details
Group Author: Alcántara-Pilar, Juan Miguel, 1975; Barrio-García, Salvador del; Crespo-Almendros, Esmeralda; Porcu, Lucia
Published: Business Science Reference,
Publisher Address: Hershey, PA :
Publication Dates: [2015]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Consumer behavior > Cross-cultural studies
Marketing > Cross-cultural studies
Consumers > Cross-cultural studies
Summary: "This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--
Carrier Form: xxv, 403 pages : illustrations ; 29 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781466682627 (hardcover : alk. paper) :
9781466682634 (ebook : alk. paper)
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/A532

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