短视频文案 = Short video copywriting:爆款标题+剧情编写+带货话术+评论互动
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Main Authors: | |
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Published: |
清华大学出版社
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Publisher Address: | 北京 |
Publication Dates: | 2023 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 11,241页: 图 ; 24cm |
ISBN: | 978-7-302-58776-7 |
Index Number: | F713 |
CLC: | F713.365.2 |
Call Number: | F713.365.2/0424-3 |
Contents: |
新时代营销新理念 本书从短视频文案入门、市场调研、营销推广、标题撰写、标题优化、封面设计、编写脚本、情节设计、吸粉话术、带货话术、评论引流、回复评论共12个方面,进行了解读。 |