Screen LibraryManaging innovation：integrating technological, market and organizational change
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wiley,
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| Publisher Address: | Chichester, England Hoboken, NJ |
| Publication Dates: | 2009. |
| Literature type: | Book |
| Language: | English |
| Edition: | 4th ed. |
| Subjects: | |
| Carrier Form: | xv , 622 p.: ill. ; 25 cm. |
| ISBN: |
9780470998106 (pbk. : alk. paper) 0470998105 (pbk. : alk. paper) |
| Index Number: | F403 |
| CLC: | F403.6 |
| Call Number: | F403.6/T558/4th.ed. |
| Contents: |
Includes bibliographical references and index. Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation. |