Storynomics : story-driven marketing in the post-advertising world /
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Main Authors: | |
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Group Author: | |
Published: |
Twelve,
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Publisher Address: | New York : |
Publication Dates: | 2018. |
Literature type: | Book |
Language: | English |
Edition: | First hardcover edition. |
Subjects: | |
Carrier Form: | xix, 248 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781538727935 (hardcover) : 1538727935 (hardcover) |
Index Number: | HF5415 |
CLC: | F713.50 |
Call Number: | F713.50/M154 |
Contents: | Introduction: The marketing revolution. Advertising, a story of addiction -- Marketing, a story of deception -- Story creation. The evolution of story -- The definition of story -- The full story -- The purpose-told story -- Putting story to work. Story and the CMO -- Storified branding -- Storified advertising -- the storified demand and lead generation -- Building audience -- Storified sales -- -Nomics -- Conclusion: Tomorrow. |