Screen LibraryStorynomics : story-driven marketing in the post-advertising world /
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Twelve,
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| Publisher Address: | New York : |
| Publication Dates: | 2018. |
| Literature type: | Book |
| Language: | English |
| Edition: | First hardcover edition. |
| Subjects: | |
| Carrier Form: | xix, 248 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781538727935 (hardcover) : 1538727935 (hardcover) |
| Index Number: | HF5415 |
| CLC: | F713.50 |
| Call Number: | F713.50/M154 |
| Contents: | Introduction: The marketing revolution. Advertising, a story of addiction -- Marketing, a story of deception -- Story creation. The evolution of story -- The definition of story -- The full story -- The purpose-told story -- Putting story to work. Story and the CMO -- Storified branding -- Storified advertising -- the storified demand and lead generation -- Building audience -- Storified sales -- -Nomics -- Conclusion: Tomorrow. |