Screen LibraryInfluencer marketing applications within the metaverse /
"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application...
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| Group Author: | ; ; |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"-- |
| Item Description: | "Premier Reference Source"--cover. |
| Carrier Form: | xix, 334 pages : illustrations, forms ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages 288-322) and index. |
| ISBN: |
9781668488980 1668488981 |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/I433 |