Screen Library自有品牌：狼来了：制造商如何应对销售商产品的挑战
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| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
商务印书馆
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| Publisher Address: | 北京 |
| Publication Dates: | 2010 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
哈佛经管典藏 |
| Subjects: | |
| Carrier Form: | 285页: ; 22cm |
| ISBN: | 978-7-100-07091-1 |
| Index Number: | F713 |
| CLC: | F713.32 |
| Call Number: | F713.32/0272-1 |
| Contents: |
封面英文题名：Private label strategy: how to meet the store brand challenge 本书揭开了自有品牌的神秘面纱，描述了零售商如何在自有品牌上实行多层次的战略，并激励品牌制造商进行更有效的还击。 |