Screen Library中国影视媒介品牌建设现状与趋势：基于文化产业的视角 = The current situation and trend of China's film & TV brand building from the perspective of cultural industries
Saved in:
| Main Authors: | |
|---|---|
| Published: |
社会科学文献出版社·政法传媒分社
|
| Publisher Address: | 北京 |
| Publication Dates: | 2020 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 245页: ; 24cm |
| ISBN: | 978-7-5201-6998-1 |
| Index Number: | J992 |
| CLC: |
J992 G229.2 |
| Call Number: | J992/3126-2 |
| Contents: |
有书目（第208-230页） 本书以中国影视业的客观发展态势为基本研究对象，以媒介品牌建设与传播的观念和途径为基本研究思路，试图对当前中国影视产业的品牌经营现状与品牌竞争力前景做出初步的梳理、分析与研判。 |