Screen LibraryMarketing：essential principles, new realities
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Kogan Page,
|
| Publisher Address: | London Sterling, VA |
| Publication Dates: | 2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 540 p.: ill. ; 25 cm. |
| ISBN: | 0749441143 |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/G882 |
| Contents: | Includes bibliographical references (p. [521]-530) and index. |