Screen Library巧克力之战 = Chocolate fortunes：the battle for the hearts, minds, and wallets of China's consumers
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国人民大学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2013 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
湛庐文化 财富汇 |
| Subjects: | |
| Carrier Form: | 227页: ; 23cm |
| ISBN: | 978-7-300-15150-2 |
| Index Number: | F416 |
| CLC: | F416.82 |
| Call Number: | F416.82/4422 |
| Contents: | 本书通过中国巧克力行业的视角，透析了中国的变化。讲述了中国不断发展的社会、文化、经济动力，巧克力行业内主要国际竞争对手之间激烈的贸易竞争，以及两者之间的相互影响。 |