National image and competitive advantage:the theory and practice of country-of-origin effect

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Bibliographic Details
Main Authors: Jaffe Eugene D.
Group Author: Nebenzahl Israel D.
Published: Copenhagen Business School Press/Handelshøjskolens Forlag Copenhagen Business School Press/Books International [Distributor, North America],
Publisher Address: Copenhagen Herndon, VA
Publication Dates: 2001.
Literature type: Book
Language: English
Edition: 1. ed.
Subjects:
Carrier Form: 186 p.: ill. ; 23 cm.
ISBN: 8716135164 (hc.)
Index Number: F740
CLC: F740.4
F742
F740.2
Call Number: F742/J233
Contents: Includes bibliographical references (p. [171]-184) and index.