Brand choice:revealing customers' unconscious-automatic and strategic thinking processes
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Main Authors: | |
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Group Author: | |
Published: |
Palgrave Macmillan,
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Publisher Address: | Houndmills [England] New York |
Publication Dates: | 2005. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | ix, 258 p.: ill. ; 23 cm. |
ISBN: | 1403946418 (cloth) |
Index Number: | F713 |
CLC: | F713.55 |
Call Number: | F713.55/T774 |
Contents: | Includes bibliographical references and index. |