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Brand choice：revealing customers' unconscious-automatic and strategic thinking processes

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Bibliographic Details
Main Authors: Trappey Randolph J.
Group Author: Woodside Arch G.
Published: Palgrave Macmillan,
Publisher Address: Houndmills [England] New York
Publication Dates: 2005.
Literature type: Book
Language: English
Subjects:
Brand choice.
Consumers' preferences.
Cognition.
General factor (Psychology)
Motivation research (Marketing)
Carrier Form: ix, 258 p.: ill. ; 23 cm.
ISBN: 1403946418 (cloth)
Index Number: F713
CLC: F713.55
Call Number: F713.55/T774
Contents: Includes bibliographical references and index.

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