权衡:你的产品要的是体验,还是便利? = Trade-off:why some things catch on, and other don't

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Bibliographic Details
Main Authors: 美 梅尼 Maney, Kevin (著)
Group Author: 曾贤明 (译)
Published: 中信出版社
Publisher Address: 北京
Publication Dates: 2010
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 198页: ; 23cm
ISBN: 978-7-5086-2302-3
Index Number: F715
CLC: F715
Call Number: F715/4972-1
Contents: 本书介绍了市场上互相冲突的因素是如何决定市场中的产品和服务的成败的,作为消费者就所喜欢和需要的产品所作的几乎每个决定,都涉及用户感受。