品牌资产管理
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Main Authors: | |
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Group Author: | ; |
Published: |
内蒙古大学出版社
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Publisher Address: | 呼和浩特 |
Publication Dates: | 2003 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 276页: ; 24cm |
ISBN: | 7-81074-556-5 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/2449 |
Note: | 书名原文:Managing Brand Equity |