Screen LibraryStrategic market relationships：from strategy to implementation
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Wiley,
|
| Publisher Address: | Chichester, England Hoboken, NJ |
| Publication Dates: | c2007. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Carrier Form: | xiv, 269 p.: ill. ; 24 cm. |
| ISBN: |
9780470028803 (pbk.) 0470028807 |
| Index Number: | F713 |
| CLC: |
F713.5 F713.36 |
| Call Number: | F713.5/D676/2nd.ed. |
| Contents: |
Includes bibliographical references (p. [249]-262) and index. Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word. |