消费者行为学 = Consumer behavior : a framework

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Bibliographic Details
Main Authors: 美 莫温 J. C (Mowen, John C.) (John C. Mowen, Michael S. Minor著); 美 迈纳 M. S (Minor, Michael S.) 1950-
Group Author: 黄格非 (译); 束珏婷
Published: 清华大学出版社
Publisher Address: 北京
Publication Dates: 2003
Literature type: Book
Language: Chinese
Series: 市场营销学简明译丛
Subjects:
Carrier Form: 302页: 图 ; 23cm
ISBN: 7-302-06620-5
Index Number: F713
CLC: F713.55
Call Number: F713.55/4831