Screen LibraryNow is too late：survival in an era of instant news
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| Main Authors: | |
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| Published: |
FT Prentice Hall,
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| Publisher Address: | Upper Saddle River, NJ |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxiv, 332 p.: ; 24 cm. |
| ISBN: | 0130461393 |
| Index Number: | G21 |
| CLC: | G21 |
| Call Number: | G21/B265 |
| Contents: |
Includes bibliographical references and index. Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future. |