Now is too late:survival in an era of instant news
Saved in:
Main Authors: | |
---|---|
Published: |
FT Prentice Hall,
|
Publisher Address: | Upper Saddle River, NJ |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xxiv, 332 p.: ; 24 cm. |
ISBN: | 0130461393 |
Index Number: | G21 |
CLC: | G21 |
Call Number: | G21/B265 |
Contents: |
Includes bibliographical references and index. Discovering the new world of instant news -- Toward a postmedia world -- The new audience -- How news is changing -- When opponents grab the microphone -- How the rules have changed -- Communication strategies for the instant news world -- Preparing the organization and team -- The role of technology -- Crisis preparation : what to do before it happens -- Crisis management : what to do while it is happening -- Reputation recovery : what to do after it happens -- A glimpse into the future. |