被诅咒的巨头 = The curse of the mogul
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Main Authors: | ; ; |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2013 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 13,280页: 图 ; 23cm |
ISBN: | 978-7-5086-3968-0 |
Index Number: | G206 |
CLC: | G206.2 |
Call Number: | G206.2/7721 |
Contents: | 本书阐述了媒体业真正竞争优势的几个来源,即规模、客户吸引力、成本以及政府的保护。具体内容包括:“总体架构”、“业务领域与战略”、“好巨头/坏巨头:成功之源与失败之源”。 |