Screen Library凯洛格谈广告营销与媒体 = Kellogg on advertising & media
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| Main Authors: | |
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| Group Author: | |
| Published: |
中国青年出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2009 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 249页: ; 23cm |
| ISBN: | 978-7-5006-8721-4 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/2222-2 |
| Contents: | 本书内容包括：媒体参与与广告有效性、新媒体中的广告、重新设计的电视广告、公关声誉管理、与消费者沟通等。 |