The purpose revolution : how leaders create engagement and competitive advantage in an age of social good /
"More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWein to show leaders and
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Main Authors: | |
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Group Author: | |
Published: |
Berrett-Koehler Publishers, Inc. a BK Business Book,
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Publisher Address: | Oakland : |
Publication Dates: | [2018] |
Literature type: | Book |
Language: | English |
Edition: | First Edition. |
Subjects: | |
Summary: |
"More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWein to show leaders and "We're in the midst of a purpose revolution. Customers, employees, and investors are making it clear that they want companies to do more than provide good products, good prospects, and good profits--they want companies to do some social good too. Ironic |
Carrier Form: | xii, 253 pages ; 24 cm |
ISBN: |
9781626569669 1626569665 |
Index Number: | HD57 |
CLC: | C933 |
Call Number: | C933/I99 |
Contents: | Part 1. The purpose advantage -- First, find your purpose -- Brand purpose from the inside out -- Why most leaders and companies are failing at purpose -- Part 2. Every leader must have a purpose -- Drive job purpose, not job function -- Get hands-on pu |