Mobile marketing for dummies /

You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!

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Bibliographic Details
Main Authors: Becker, Michael.
Corporate Authors: Wiley (Online service)
Group Author: Arnold, John, 1972-
Published: Wiley,
Publisher Address: Hoboken, NJ :
Publication Dates: 2010.
Literature type: eBook
Language: English
Subjects:
Online Access: http://www.cnpereading.com/pages/publications/form/article/4028819c427a3f7401427c7661f6041e
Summary: You want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
Item Description: Description based on print version record.
Carrier Form: 1 online resource (xviii, 362 pages) : illustrations
Also available in print.
Bibliography: Includes index.
ISBN: 9780470929490 (electronic bk.)
9780470616680 (pbk.)
CLC: F713.36
Contents: Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens.