营销错觉:打破26个认知,成就高效营销 = Myths of marketing:banish the misconceptions and become a great marketer
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Main Authors: | |
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Group Author: | ; |
Published: |
电子工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2024 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 13,216页: ; 23cm |
ISBN: | 978-7-121-46526-0 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/4525-1 |
Contents: |
影响力 本书打破陈旧的营销神话,彻底颠覆我们对市场营销和当今商业成功要素的看法。将其非常的洞见与引人入胜的实例和经过充分研究的论述相结合,通过令人愉快的书写风格,把晦涩的理论和神秘的话题变成通俗易懂的道理呈现给读者。 |