Screen LibraryBusiness travel and tourism /
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Routledge,
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| Publisher Address: | London : |
| Publication Dates: | 2011. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xv, 352 pages : illustrations, 1 map ; 25 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780750643924 : 0750643927 : |
| Index Number: | G156 |
| CLC: | F590.7 |
| Call Number: | F590.7/S973 |
| Contents: |
List of exhibits -- List of figures -- List of tables -- Preface -- Acknowledgements -- The Context -- Introduction -- The historical development of business travel and tourism -- The demand side of business travel and tourism -- The supply side of business travel and tourism -- The role of destinations in business travel and tourism -- The macro-environment and business travel and tourism -- The impacts of business travel and tourism -- The Development and Management of Business Travel and Tourism -- The physical infrastructure of business travel and tourism -- The human resource infrastructure of business travel and tourism -- Marketing the business travel and tourism product -- The Practice -- The organization of business tourism events -- Examples of good practice -- Major interactive exercises -- The Future -- Twelve key challenges in the management of business travel and tourism -- Case Studies -- Page and Moy Marketing -- The role of trade fairs in meetings and incentive travel marketing -- Hilton -- services for the business traveller -- Historic Conference Centres of Europe -- Business services and loyalty programmes offered by major hotel groups -- The business class products of airlines -- Frequent-flyer programmes -- Lufthansa and Air France -- Airports and business travellers -- Singapore Changi airport -- The British Universities Accommodation Consortium -- Disneyland Paris Business Solutions -- LEGOLAND Windsor (UK) -- Amsterdam RAI International Exhibition and Congress Centre -- Business tourism in Hong Kong -- City of Life -- Switzerland Convention and Incentive Bureau (SCIB) -- Iceland -- The marketing of Portugal as a business tourism destination -- Glossary of Terms -- Select bibliography -- Index. |