Screen Library市场营销手册 = Marketing handbook
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| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
科学出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2008 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
市场营销新概念系列 |
| Subjects: | |
| Carrier Form: | 167页: ; 24cm |
| ISBN: | 978-7-03-020371-7 |
| Index Number: | F713 |
| CLC: | F713.50-62 |
| Call Number: | F713.50-62/4954 |
| Contents: | 本书作者在传承市场营销基本理论的同时，还根据课堂上讲师和学生双方的讨论，对市场营销在商业实践中的应用要点进行了深入浅出的讲解。 |